Saturday 29 June 2019

Who will Bell the Cat??: Business of Media House

There is difference between
PROPOGATING Public Opinion
and
AWAKENING Public Opinion...

That make you GREAT or GOOD..

#CambridgeAnalytica #GameThoery

சீமான், எச்.ராஜா, மரிதாஸ் கூறும் பொய்களில் உண்மை உள்ளதுனு ஒரு குருப்பு ...

மதிமாறன், அருள் மொழி, வீரமணி கூறும் உண்மையில் பொய்கள் உள்ளதுனு ஒரு குருப்பு...

அப்போ கமல் சொல்றது மட்டும் என்ன புரியல உங்களுக்கு?

- நானும் கமல் ஹாசன் இரசிகன் என்று நிரூபிக்க வேற வழி தெரியல

காந்திய உயிர தான் கொணுடீங்க...

Don't tarnish leaders and their past deed for your Political mileage.

MAHATMA GANDHI is Idol for Mankind.


Yes... it is about MEDIA... So called FORTH PILLAR OF DEMOCRACY.... Which is most corrupted among the all....

Media is taking over.... Of course there is PLURALITY OF INTITUTION.... Everyone
tend to be CRUSADER of their own cause, none for the people... some perspectives on Pre-Poll Survey...

What the pre-poll survey and exit-poll survey meant by?

Public opinion from a particular sample.

Example Given:

1. Times Now-VMR Opinion Poll : Modi govt again with 283 seats, predicts survey.

2. A survey done by APT for Puthiya Thalaimurai channel said the DMK front would win 30-33 seats out of the 39 in Tamil Nadu.

3. The CSDS-Lokniti Pre Election Survey indicates that the national mood appears to be to give the ruling party/alliance a second term.

Before taking into this... First let check... What do you know about TRP rating?

Target rating point (TRP) for calculation purposes is a device attached to the TV set in a few thousand viewers' houses for judging purposes. These numbers are treated as a sample from the overall TV owners in different geographical and demographic sectors.

BARC (Broadcasting Audience Research Council of India) most reliable firm in making the data on TV viewership in India.

Who will benefit out of it?

Public or People... anyways it reflects people's preferences... consumer choice... almost it benefits only the Broadcasting house... to showcase their POPULARITY to fix the price/charge of ADVERTISMENTS...

Similarly, if we view the pre-poll or OPINION POLL survey of Media house...

Whose opinion is that? What is the sample size?

Most often collected by Online survey... Mostly taken up by their SUBSCRIBERS or READERS... or at least from the people who believe that particular media to be trustworthy ( in essence, aligned with their beliefs/inclination - be it socio, political, cultural, religion...)

Again it is yet another TRP... lets say it could be p-TRP..

POLITICAL TARGET RATING POINT.

Example given:

1. Nakheeran OPINION SURVEY will be in favour of DMK Alliance.

2. Times Now will be in favour of NDA alliance.

Et cetra

Recent add-on:

(Only for the purpose of understanding)

Rangaraj pandey's Chanakya survey was in favour of DMK alliance. It can be cross-checked with the comments he recieved in all his post. Both matches, most of the comments are derogatory, most in favour of DMK alliance.

Disclaimer: Nothing with Political Intention... only for the study of the subject.

The POLITICAL INCLINATION of the subscriber/readers of particular newspaper/media and the PRE-POLL SURVEY RESULTS seems to be matching...

Now, Who benefits out of it?

1. It might influence the voters, btw not at large.

2. It can deceive only those people "cat on the wall" category.

3. It would have Bandwagon effect.

Who really benefits out of it?

Media house... they inform different political parties that their VIEWERS or SUBSCRIBERS are of such POLITICAL INCLINATION, so I am potential enough to influence your VOTE-BANK.

thereon different charge/prices fixed.

E.g. PAID NEWS, Defamatory and Apologies... et cetera

Corporatized Media great hindrance and threat to Democracy next only to FASCIST BJP.

Ps: Though EC recommends for ELECTION SILENCE, it applies only for those regulated channels... Social medias, WhatsApp, Facebook walks with people till the doorsteps of polling booth.. (Of courses, They spice up and carry forward the cooked up stories of mainstream media...)

#Capitalist_Media

Being Business House, they are
#Hinderance_to_Administration

#Threat_to_Democracy

Do we have authenticated source for Fact-Check?
Many existing fact-check websites are lopsided, biased, they themself being propagandist...

What Regulatory power do #PCI #NBSA have?

#Who_will_bell_the_Cat?

Anti-Fake news legislation?
https://www.businessinsider.in/fake-news-laws-counter-whatsapp-facebook-google-twitter/articleshow/68704654.cms

Refer: Section 126/ RPA 1951

The Commission mainly relied on the provisions of Sections 126 of the Representation of the People Act, 1951, as amended by the Representation of the People (Amendment) Act, 1996, to support its view that the voter needs a period of at least 48 hours before the completion of the poll, during which he or she should not be "disturbed in the process of weighing the merits and demerits of political parties and contesting candidates in the electoral fray, in a tranquil and balanced frame of mind."

Refer: 1998 Guidelines :-

The "Guidelines" require agencies conducting pre-election opinion and exit polls to indicate the sample size of the electorate covered and the geographic spread of the survey. "They must invariably give the details of methodology followed, likely percentage of errors, the professional background and experience of the organisation or organisations and the key professionals involved in the conduct and analysis of the poll," the Commission noted.

For further Reference:

4. https://www.thehindubusinessline.com/news/elections/retired-officials-allege-vested-interests-trying-to-denigrate-election-commission/article26853929.ece 

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